Why such a broad focus for the Ethernet Alliance?

Ethernet is moving into areas not historically viewed to be a part of the Ethernet market, such as into consumer electronics and into the carrier core, and all points in between. The benefits of Ethernet are typically the same – flexibility, simplicity and delivering price/performance through enormous economies of scale. The Ethernet Alliance provides a perpetual organization to foster adoption of existing Ethernet technologies in existing and new markets, as well as supporting emerging Ethernet technologies.